What is Branding – Simplified!

Branding is when a company creates its identity by having a unique name, design, or symbol. When we see this logo (https://www.thegeniusworks.com/vault-entry/coca-cola-brand-value-content-excellence/) we unconsciously remember the taste of this beverage and we will always choose this brand over some other drink on a hot summer day. This is the power of branding.

Branding helps us in identifying a product, it also helps us to distinguish a product from its competitors. Customers or clients are well aware of what to expect from a company when they see an apple logo By branding, you can distinguish yourself from your competitors and tell your potential customers about your offerings and why your company will be the better choice for them. Your company’s brand is a representation of who you are and what you do as a company or business.

 

If you were given a list of brands that include companies like Apple, Nestle, and Amazon, you might have noticed that these companies optimize one of the following elements to establish their brand: these are customer service, advertising, logo, promotional merchandise, and even reputation. Moreover, these elements usually work together in the creation of a unique brand.

Importance of Branding

Branding is a very important element for the success of your company. Branding can alter people’s perception of your company. It can bring in new customers which also increases your brand awareness.

Recognition comes with branding

A successful and reputable list of brands is well known among people. Customers can recognize such a brand by the company’s logo. A well-designed logo is a very important part of branding, it is practically the face of the company. A professionally designed logo should make a strong and memorable impression on a potential customer at a glance. There are many ways to make your logo prominent in the eyes of customers, one of which is using your logo on promotional products like t-shirts, mugs, key chains, etc.

 

Branding is an important element for your company to generate business and revenue. If your brand is strongly established, then your company will have an edge over your competitors in an industry. The value of your company will increase, and it will attract investors for any future investment opportunity.

 

Word of mouth can be a company’s most effective technique for advertising. A strong brand will encourage customers to talk about your company to their friends and family. They will champion your company’s products and cause. A strong brand means that customers are loving the products and services that you provide, and they will risk their own reputation to talk to their friends about your products. Strong branding means that people are familiar with your company’s offerings and they trust your company enough to buy more products from you.

 

Employees will love to work for a strong branded company

Employees will feel a higher sense of pride in working for a company with a strong brand. This will help them feel satisfied and fulfilled when they will have to clock in every day for work.

 

People love working for a company that has a brand that is respected and adored by the public. This boosts employee morale and they will go beyond their capabilities to help the company with its vision. Forbes has nicely put together an article on why talented employees are attracted to a strong branded company (https://www.forbes.com/sites/michaelfertik/2018/08/06/attract-talent-with-a-strong-employer-brand/#73006c5d9247).

 

The role of Branding in an Advertisement

Another component of branding is Advertisement. Advertising strategies directly reflect a company’s brand. For example, Nike uses athletes for their ads. Nike stands for the efforts to empower and change the world for the better and hence they create advertisements around an athlete’s struggle to reach to the top by fighting against all odds. So, it usually makes sense to the audience when they see Cristiano Ronaldo wearing Nike football shoes. The message in the advertisement is clearly understood by the customers and they go onto buying the same football shoes that Cristiano Ronaldo wore.