Branding is when a company creates its identity by having a unique name, design, or symbol. When we see this logo (https://www.thegeniusworks.com/vault-entry/coca-cola-brand-value-content-excellence/) we unconsciously remember the taste of this beverage and we will always choose this brand over some other drink on a hot summer day. This is the power of branding.
Branding helps us in identifying a product, it also helps us to distinguish a product from its competitors. Customers or clients are well aware of what to expect from a company when they see an apple logo By branding, you can distinguish yourself from your competitors and tell your potential customers about your offerings and why your company will be the better choice for them. Your company’s brand is a representation of who you are and what you do as a company or business.