Before we move on to an overview of ways to gain followers on Instagram, let’s set a goal. To do this is simple – answer the question, “Why do I need an audience?” To make it easy, let’s look at the most common goals that Instagram users have: making money, promoting a business, promoting a personal brand, and promoting creativity.
Use hashtags
Add hashtags to every post – this will help to boost up our Instagram. But do not overdo it: 5-6 tags will be enough. Also, use only targeted hashtags: for example, if the photo shows the Eiffel Tower, you don’t need to list all the world’s famous landmarks in the tags. That would deceive the audience. Also, try to avoid general hashtags that don’t relate to any topic. Most likely, your publication will just get lost among thousands of other posts. Make up your own hashtag and run a promotion: get your subscribers to publish posts with that tag. Reward your audience for posting like this: Offer a discount on products or services, for example, post a picture of them on your profile; make a sign.
Research your target audience’s interests and analyze your competitors
Where do the tips to attract more Instagram followers begin? A very important tip is to do an analysis of your target audience. Make a portrait of your reader/viewer: how old he/she is, what he/she is into, and where he/she lives. Inquire about your audience’s interests through surveys. You need to understand what kind of content your subscribers like. The more relevant content in your profile, the more active other Instagram users are in subscribing to your account. Keep an eye on your competition at all times. For example, start a second account and subscribe to all your competitors. See what posts they publish – perhaps some of them will be of interest to you, and you’ll add them to your content plan. Just don’t copy their posts one-to-one: try to make them as unique as possible. Study your competitors’ audience’s reaction to their publications; analyze what methods they use to attract new subscribers.
Attract your audience from other social networks
If you have other promoted social media accounts – for example, TikTok or YouTube – then “transfuse” your audience from these platforms to Instagram. Ask your friends to subscribe to your account. Also, have them recommend your Instagram profile to their friends or acquaintances. This way, word of mouth will start to spread.
Publish content regularly
Consistency is essential for your success. Try to publish 3-4 posts a week. The fact is that people are subscribed to hundreds of bloggers and publishers. If you communicate with your audience, the organic growth of the account will also increase. Despite the fact that Instagram is a visual social network (the main type of content here is photos), the audience likes interesting and useful texts. So don’t forget to write cool-themed articles. If you are an expert in any field – for example, psychology – then write texts about how to deal with stress and overcome different difficulties in life. If you don’t have a single focus, then tell your audience about your life. Constantly communicate with your audience. Respond to their comments, and ask their opinion: for example, let them help you choose a new smartphone or laptop. This increases the audience’s trust in the author. Thanks to this, subscribers will be more willing to recommend your profile to their friends, relatives, and colleagues. And occasional visitors will see that you have a friendly community and, with a high probability, will also subscribe to the account.